This is a guest post provided by Fuel Lines
Fuel For Thought: Recession Advertising
January 21, 2009
A McGraw-Hill Research study from 1980 to 1985 found that those businesses which chose to maintain or raise their level of advertising expenditures during the 1981 and 1982 recession had significantly higher sales after the economy recovered. Specifically, companies that advertised aggressively during the recession had sales 256% higher than those that did not continue to advertise.
via FUEL LINES Fueling Ad Agency New Business.
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