This is a guest post provided by Fuel Lines
POST is one of the most effective acronyms since the four P’s of marketing. It’s a four-step approach that helps marketers define a social media marketing plan for their business and/or clients.
The POST method is the heart and soul of the book, Groundswell, written by Forrestter Research [...]
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This is a guest post provided by Fuel Lines
Fuel For Thought: Recession Advertising
January 21, 2009
A McGraw-Hill Research study from 1980 to 1985 found that those businesses which chose to maintain or raise their level of advertising expenditures during the 1981 and 1982 recession had significantly higher sales after the economy recovered. Specifically, companies that advertised [...]
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Sacramento News & Review – 18 Years of Editorial Excellence!
18-24 47,900 21.8% of 219,800
25-34 61,500 20.4% of 302,100
35-44 91,800 29% of 316,700
45-54 58,300 18.6% of 313,400
55-64 43,900 20% of 219,700
65-74 18,900 13.5% of 140,100
75+ 17,500 15.3% of 114,100
READERSHIP NEWS & REVIEW REACHES PERCENTAGE OF SACRAMENTO ADULTS
339,700 20.9% of 1,625,900
INCOME NEWS & REVIEW REACHES PERCENTAGE [...]
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