Monthly Archives: November 2008

Newspaper Advertising – E-paper is Finally Upon Us!

After many years of promise and a few false starts last week Fujitsu announces it has created the ‘first’ colour non volatile e-paper. Philips and HP have also been developing similar products for a number of years.
But if we are to finally believe the hype, what are the implications for the creative industry as a [...]

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Internet Marketing, SEO – SEO Defined

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. SEO can also [...]

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Kindle – Amazon’s Wireless Reading Device

Product Overview

Revolutionary electronic-paper display provides a sharp, high-resolution screen that looks and reads like real paper. Simple to use: no computer, no cables, no syncing.
Wireless connectivity enables you to shop the Kindle Store directly from your Kindle—whether you’re in the back of a taxi, at the airport, or in bed.

Buy a book [...]

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Newspaper Advertising – What is e-Paper?

Thirty-five years in the making, electronic paper is now closer than ever to changing the way we read, write, and study — a revolution so profound that some see it as second only to the invention of the printing press in the 15th century. Made of flexible material, requiring ultra-low power consumption, cheap to manufacture, [...]

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Writing Effective Newspaper Advertising

Writing Effective Ad Copy
By Amrit Hallan
Advertising copy is all about selling. Whether you are selling a product, a service, a tourist destination, or an event, the sole purpose of an advertising copy is to spread the word in order to generate business. The “business” need not always be money. The right result is the nirvana [...]

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